There are many times in your career when you know it is time to change tack, to review your business from another angle. Isobel has had that moment many times and that is what has driven her not only forwards but upwards.

When asked what is her drive, she says she wants to hit her head on the ceiling of her potential, and she is not quite there yet.

Her lightbulb moment recently was to amalgamate all her areas of expertise to create something unique. The introduction of Total Image Excellence is the fusion of styling with teaching etiquette, poise, posture and demeanour to luxury brands, especially those in retail and hospitality.

Luxury brands in retail and hospitality realise the importance of the first impressions which their people give to clients and customers – and first impressions are driven by image.

An investment in the training of Total Image Excellence augments and enhances not just the ethos of the brand but also the communication of the quality of the brand to the target audience.

Isobel has an in depth understanding of the luxury market, and she tailors each training programme to the needs of the client’s brand and goals.

Her latest client, The Peninsula Hotel London, has been one of the most exciting projects so far.

Engaged by the Managing Director, Sonja Vodusek, to translate her vision for the hotel through Image Excellence training, Isobel created and executed transformative training and dress code guidelines to over 600 staff at all levels of the hotel’s operations, including personal styling for a number of members of the senior management.

She was then asked to style a photo-shoot for an Assouline book showcasing the hotel, to be published later this year.

Fashion, style and etiquette are in Isobel’s DNA. She has made a successful career from having the vision to create services in all areas of fashion and style. She not only talks the talk but walks the walk and in heels. For anyone seeking betterment in style and nonverbal communication, be it working on an individual’s wardrobe, business dress code guidelines for luxury brands and businesses or creating retail programmes to enhance the client experience, Isobel Kershaw is the professional for you.